Magic Dose

A euphoric seltzer should look like a good time, not a pharmacy shelf. Magic Dose is an alcohol-free euphoric seltzer in a crowded functional beverage category, and it needed more than a logo. It needed a brand that felt like a good time everywhere a shopper might meet it: on the shelf, on the case tray, on the website and in the inbox.

It also needed one creative team that could keep all of it consistent as the flavor lineup kept growing.

We started with the wordmark and the can design, then built the 12-pack case trays and a Shopify ecommerce store around the same system. Since launch we have stayed on as Magic Dose's in-house branding and packaging team: new flavors like Blueberry Ginger, Rocket Pop, Sunset Pop, Black Cherry and Tropical Mango, can redesigns, 3D product renders, email flows and the visuals behind a growing list of retail doors.

Because one agency handles brand identity, beverage packaging design and web development, every new flavor and every new campaign starts from the same files. Nothing gets re-explained, and nothing drifts. See everything we offer on our services page.

Magic Dose now runs as one brand system from the can to the checkout. The cans, the case trays and the Shopify store all look like family, and the team keeps adding flavors, renders and retail doors without starting over.

Two years in, we are still the team behind every can and every click. Want the same for your beverage brand? Start a project with us or see a similar system in our First Gen case study.