First Gen
First Gen is named for the ones who go first: the first in the family to build something of their own. We turned that story into a brand, then into cans that bring real fruit, a little chili and a lot of fiesta to the shelf. From labels and a Shopify store to trade show booths and 3D renders, we've grown it flavor by flavor since 2023. Video credit: Before Kings
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The challenge
First Gen is named for the ones who go first: the first in the family to build something of their own. The brand needed an identity and a can that carried that story, in a beverage aisle where a new name has seconds to be noticed.
It also needed a creative partner that could grow with the company, flavor by flavor.
What we did
We started with the story and turned it into the brand, then into the cans: real fruit, a little chili and a lot of fiesta. From there we kept building as the company grew. We designed labels for each new flavor, built the Shopify store, and produced trade show booths and 3D renders for launches and retail pitches.
Every flavor extends the same packaging system, so a new can looks like family the moment it hits the shelf, and the design work gets faster with each release. Our packaging redesign work continued into July 2026.
Learn more about our branding, packaging and ecommerce services.
The result
We have worked with First Gen flavor by flavor since 2023, on packaging, the website and the visuals that sell it. One brand story now runs across the can, the booth, the store and the render.
Building a beverage brand of your own? Start a project with RSNL Creative, or see how we handled Magic Dose.
